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Go from hobby to profession with Paul C. Buff, Inc.

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**Paul C Buff will be closed on Labor Day, September 4th, 2017.

Featured Products

LINK Kit w/ Canon HUB

LINK 800WS Kit w/ HUB Remote

LINK Kit w/ Nikon HUB

LINK 800WS Kit w/ HUB Remote

Color Gel Domes

Add drama to your scene
in 8 different colors.

LINK Flash Unit

Powerful, battery and AC powered,
HSS and TTL capable flash unit
with 9 f-stop variability.

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Staff Picks
Video Tutorials and Techniques from Top Photographers
Pipe Fitting 15M Blue Flexible Pneumatic PVC Hose With Quick Con Buff Basics

In this series you will learn about various lighting techniques and different genres of photography


Go behind-the-scenes with some top photographers. learn about their setups and their process.

1pc Rear Left Drilled Slotted Solid Brake Rotor Disc Fit Avalon BUFF ON SET

Go behind-the-scenes with Photographers across various genres.


The latest news and announcements
from Paul C. Buff, Inc.!


Education, Innovation, and Inspiration can all be
found in our 'BUFF BASICS' Blog!


Get these items before they're gone!

Who is Paul C. Buff?

Paul C. Buff, Inc. was formed in 1980 as a research company, with Paul as the sole stockholder. He was always known as a maverick who marched to the beat of a different drummer. A true genius, Paul was highly qualified as an inventor, an engineer, a marketing trendsetter, a philosopher and a staunch defender of his customers and of the Golden Rule. His roots are depression era where necessity was the mother of invention.

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Customer Feedback
  • “Awesome company that offers outstanding professional lighting tools to get the job done. They have the best customer service and they stand behind their products. Einstein, Alien Bees, CyberSync, Vagabond, fast set-up octaboxes, strip lights, softboxes, and beauty dishes from PCB; they all work great for me and my photoshoots. I am happy to recommend them and their products anytime!”
    David C. | Vermont
  • “This company provides awesome customer service in a day and age when customer service seems to be a thing of the past. I have owned Paul C. Buff products for many years and there have been several occasions when their customer service stepped up and went above and beyond what was necessary. Congratulations Paul C. Buff... and THANK YOU!!”
    Steve W. | Oregon
  • “Paul C. Buff has the best customer service of any photography related business I have dealt with. When you call, you don't have to navigate a million options, and everyone I have ever spoken with is courteous and helpful. Thanks for all you guys do!”
    Ryan A. | Indiana
  • “Excellent products that provide reliable and consistent output in a wide variety of environments. Paul C Buff is a huge part of the success of my business and they will continue to keep me loyal on their customer service alone.”
    Brian S. | Arkansas
  • “LOVE LOVE LOVE my Alien Bees! I've been using these products since 2009 and I wouldn't think of spending my money on equipment anywhere else. I've also purchased light stands, soft boxes and carrying cases and I've never regretted it. Plus the customer service is top notch. If you have a question, you call and get to talk to a real person but not only that, they assist you quickly and with kindness. I cannot recommend Paul C. Buff enough! A+++”
    Kari R. | Minnesota
  • “Love my Alien Bee B800s. The perform flawlessly ever time and the Vagabond Mini is a great battery solution that won't break your wallet or you back when carrying it. The CyberSync wireless transmitter and receiver system is great as well. Customer service at Paul C Buff is top notch as well. Always get a person when I call and they are always excellent in assisting with customer needs!”
    Charlie S. | Alabama
  • “Seven years later, there is still nothing in the same class as the Einstein”
    Ellis V. | Georgia
  • “Love the new DigiBee 800s with the Cyber Commander. Makes on-site set ups easy when doing shoots by myself. Customer service is top notch!”
    Rick D. | Connecticut
  • “Paul C. Buff products are as important to me as my cameras and lenses, and I would like to take this opportunity to thank Paul for producing such an amazing line of well thought out products in a price bracket that is accessible to all photographers.”
    Craig D. | UK
  • “I have to say that I have had the best customer service from Paul C. Buff since day one and it's so rare these days and so appreciated!! I will be a customer for life! Not only are your products amazing, and have taken my studio portraits to a new level, you guys are absolutely wonderful to deal with!!”
    Lorelle G. |Maine